Message from H.E. Dr. Taleb Rifai Secretary-General World Tourism Organization (UNWTO)

In support of Malaysia's long term and successful tourism marketing efforts, the World Tourism Organization (UNWTO) has partnered with the Government of Malaysia to co-organise the 3rd Edition of the World Tourism Conference in the vibrant and historical State of Melaka.

Tourism is leading the way as one of the world's biggest generators of employment and export earnings and a key driver for economic growth and sustainable development. This 3rd edition dedicated to "Global Tourism - Game Changers and Pace Setters" aims to uncover the secrets of tourism's leaders, learning from those destinations and organisations which have been conspicuously successful in tourism planning, development and marketing.

UNWTO believes that sharing the experience of successful destinations and organisations will help increase and tap the optimum potential in world tourism to the advantage of all.

The Conference will bring together a wide range of reputed world leaders in tourism, high-level policy makers, specialists and experts from both the public and private sectors, to exchange experiences, put forward valuable ideas and provide guidance for future tourism development. It will tackle important issues such as new directions for product development, innovative marketing or the role of cruises and low cost airlines in fostering tourism growth.

I wish all a very productive discussion and hope you enjoy your time in Melaka.

Taleb Rifai


World Tourism Organization (UNWTO)

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