15:00 - 22:00

Registration for participants (Equatorial Hotel)


(Venue: Grand Ballroom, Equatorial Hotel, Melaka)

08:00 - 09:30  Registration for participants
09:30 - 10:30

Opening Ceremony

09:30 - 09:40
Welcome Remarks by
YB Dato' Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism & Culture, Malaysia
09:40 - 09:50
Welcome Remarks by
YAB Datuk Seri Ir. Idris bin Hj. Haron, Chief Minister of Melaka
09:50 - 10:00
Speech by
Mr Zoltan Somogyi, Executive Director of Member Relations and Services of World Tourism Organisation (UNWTO) on behalf of Secretary General of World Tourism Organisation (UNWTO)
Video Message from
H.E. Dr. Taleb Rifai,
Secretary General of World Tourism Organisation (UNWTO)
10:00 - 10:30
Keynote Address by
YAB Tan Sri Dato' Haji Muhyiddin Bin Mohd Yassin, Deputy Prime Minister of Malaysia 

Press Conference

10:30 - 11:00

Coffee/Tea Break


Session 1: Beyond Mass Tourism

Moderator: H.E Datuk Dr. Victor Wee Eng Lye, Former Secretary-General, Ministry of Tourism, Malaysia
11:00 - 11:20
Prospering with higher yield markets
Mr Hermes Navarro del Valle, Advisor to Minister of Tourism of Costa Rica
11:20 - 11:40
Tourism Business Beyond Profits
Mr. Yoshiaki Hompo, Former Japan Tourism Agency Commissioner
 11:40 - 12:00
Targeting for less to get more
Mr. Thuji Dorji Nadik, Acting Director-General Tourism Council of Bhutan

12:00 - 12:30
Panel Discussion/ Q&A
12:30 - 14:00 Lunch

Session 2: Innovative Marketing

Moderator: Ms Sandra Carvao, Chief of Communications, UNWTO
14:00 - 14:20
Korea, Surfing On The Hallyu Wave
Mr. Charm Lee, CEO, Korean Tourism Organization (KTO)

14:20 - 14:40
New Approaches In Technology
Mr. Rob Torres, Head of Travel, Google

14:40 - 15:00
Tourism and Mega Events
Mr. Christopher Rodrigues; Chairman, VisitBritain
15:00 - 16:00
Panel Discussion /Q & A
16:00 - 16:30 Coffee/Tea Break
19:00 - 20:00 Cocktail / Traditional Games / Tourism Products, Hatten Hotel, Melaka
20:00 - 22:30
Welcome Dinner
hosted by the YB. Minister of Tourism and Culture, Malaysia at Grand Ballroom Hatten Hotel, Melaka

(Venue: Grand Ballroom, Equatorial Hotel, Melaka)


Session 3: New Directions For Tourism Product Development

Moderator: H.E. Datuk Dr Ong Hong Peng, Secretary General, Ministry of Tourism and Culture, Malaysia
09:30 - 09:50
Scaling up the benefits of Homestay And Its Variants
Prof Dr. Amran Hamzah, Universiti Teknologi Malaysia

09:50 - 10:10
Unlocking the Potential of Domestic Tourism - The Overlooked Sector
Mr. Chang Hongan, Deputy Director General of Marketing and International Cooperation Department of China National Tourism Administration

*Presentation will be in Mandarin with translation

10:10 - 10:30
Attracting Youths and Gen-Y Travellers 
Mr. David Chapman, Director General, The World Youth Student & Educational Travel Confederation

10:30 - 11:00

Coffee/Tea Break

11:00 - 12:00

Panel discussion/Q & A
12:00 - 13:30 Lunch

Session 4: Tourism Debate: Boon Or Bane Of The Tourism Sector

Moderator: Mr. Imtiaz Muqbil, Executive Editor Travel Impact Newswire

13:30 - 13:50
Tourism and Mega Events
Mr. Shaun Vorster, Advisor to the Minister of Tourism of South Africa 

13:50 - 14:10

Low Cost Carriers
Mr Azran Osman Rani, CEO, Air Asia X

14:10 - 14:30
Cruise Tourism
Mr. Kevin Leong, General Manager, Asia Cruise Association - Regional Perspective
Mr. Willam Harber, Vice-President of Market Development for Carnival Asia - Global Perspective
14:30 - 15:30
Panel discussion/Q & A
16:00 - 16:15
Conclusions and recommendations
Representative of UNWTO, Ms Sandra Carvao, Chief Communications Officer, UNWTO
16:15 - 17:00

Closing Ceremony

Representative of Malaysia, H.E. Datuk Dr. Ong Hong Peng, Secretary General, Ministry of Tourism and Culture, Malaysia
17:00 - 17:20 Coffee/Tea Break
20:30 - 22:30


hosted by State Government of Melaka at Dataran Sungai Melaka
07:30 - 14:00

Technical Tour

(Click here for Full Program)

  Option 1: Homestay Experience Tour
  Option 2: Melaka at its Best Tour (River Cruise & Heritage Walk)
0:00 - 24:00 Departure Transfers from hotels to airport




22 October 2013 (Tuesday)

09:30 - Assemble at Hotel Equatorial Melaka

09:45 - Depart for Spouse Programme Tour

10:00 - Destination 1: Syarikat Abdul (Antique Shop) @ Jonker Street

One of the pioneers of the antique trade in Melaka, this is a warehouse of antique furniture and collectibles packed with reminiscent gramophones, dressing tables, porcelains, bracelets, chokers, cabinets and many more.


10:45 - Destination 2: San Shu Gong

San Shu Gong is a local delicacy shop in Jonker Street, Melaka. You can find almost all sorts of local delicacies from dodol, sweetheart cakes (or wife cakes), black sesame biscuits, melon seed biscuits, rice bean cakes, chicken biscuits, pineapple tarts and much more. Customers can also try the famous 'durian cendol' inside this shop.


11:30 - Destination 3: Heritage Gallery @ Dataran Pahlawan

Located inside the Dataran Pahlawan Megamall, a dedicated section called Heritage Gallery, sells all sorts of souvenirs such as handicrafts, traditional clothing, key chains, local food and delicacies and merchandises that reflects Melaka’s rich cultural heritage.


12:30 - Destination 4: Aeon Bandaraya Shopping Centre

(Delegates may have their lunch here on own expenses)

Aeon Bandaraya is a shopping centre with a build up area of approximately 1.3 million square feet. It is a complete retail centre with all sorts of shops from clothing, souvenirs, foods and beverages, bookstore, accessories, cinema and many more.

15:00 - Depart back to Hotel Equatorial, Melaka

Note: Programme is subject to changes without prior notice and will be on first come first serve basis.