15:00 - 22:00 |
Registration for participants (Equatorial Hotel) |
MONDAY, 21 OCTOBER 2013 |
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08:00 - 09:30 | Registration for participants |
09:30 - 10:30 |
Opening Ceremony |
09:30 - 09:40 |
Welcome Remarks byYB Dato' Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism & Culture, Malaysia |
09:40 - 09:50 | Welcome Remarks byYAB Datuk Seri Ir. Idris bin Hj. Haron, Chief Minister of Melaka |
09:50 - 10:00 |
Speech byMr Zoltan Somogyi, Executive Director of Member Relations and Services of World Tourism Organisation (UNWTO) on behalf of Secretary General of World Tourism Organisation (UNWTO) |
Video Message fromH.E. Dr. Taleb Rifai, |
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10:00 - 10:30 |
Keynote Address byYAB Tan Sri Dato' Haji Muhyiddin Bin Mohd Yassin, Deputy Prime Minister of Malaysia |
Press Conference |
|
10:30 - 11:00 |
Coffee/Tea Break |
Session 1: Beyond Mass Tourism
Moderator: H.E Datuk Dr. Victor Wee Eng Lye, Former Secretary-General, Ministry of Tourism, Malaysia |
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11:00 - 11:20 |
Prospering with higher yield marketsMr Hermes
Navarro del Valle, Advisor to Minister of Tourism of Costa
Rica
|
11:20 - 11:40 | Tourism Business Beyond Profits
|
11:40 - 12:00 |
Targeting for less to get moreMr. Thuji Dorji Nadik, Acting Director-General Tourism Council of Bhutan
|
12:00 - 12:30 |
Panel Discussion/ Q&A |
12:30 - 14:00 | Lunch |
Session 2: Innovative Marketing
Moderator: Ms Sandra Carvao, Chief of Communications, UNWTO |
|
14:00 - 14:20 |
Korea, Surfing On The Hallyu WaveMr. Charm Lee, CEO, Korean Tourism Organization (KTO)
|
14:20 - 14:40 |
New
Approaches In Technology
Mr. Rob Torres, Head of Travel, Google
|
14:40 - 15:00 |
Tourism and Mega
Events |
15:00 - 16:00 |
Panel Discussion /Q & A |
16:00 - 16:30 | Coffee/Tea Break |
19:00 - 20:00 | Cocktail / Traditional Games / Tourism Products, Hatten Hotel, Melaka |
20:00 - 22:30 |
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TUESDAY, 22 OCTOBER 2013
|
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Session 3: New Directions For Tourism Product DevelopmentModerator: H.E. Datuk Dr Ong Hong Peng, Secretary General, Ministry of Tourism and Culture, Malaysia |
|
09:30 - 09:50 |
Scaling up the benefits of Homestay
And Its Variants
|
09:50 - 10:10 |
Unlocking the Potential of Domestic Tourism -
The Overlooked Sector
Mr. Chang Hongan, Deputy Director General of Marketing and International Cooperation Department of China National Tourism Administration*Presentation will be in Mandarin with translation |
10:10 - 10:30 |
Attracting Youths and Gen-Y Travellers
|
10:30 - 11:00 |
Coffee/Tea Break |
11:00 - 12:00 |
Panel discussion/Q & A |
12:00 - 13:30 | Lunch |
Session 4: Tourism Debate: Boon Or Bane Of The Tourism SectorModerator: Mr. Imtiaz Muqbil, Executive Editor Travel Impact Newswire |
|
Presentations: |
|
13:30 - 13:50 |
Tourism
and Mega Events
Mr. Shaun Vorster, Advisor to the Minister of Tourism of South Africa |
13:50 - 14:10 |
Low Cost Carriers
Mr Azran Osman Rani, CEO, Air Asia X |
14:10 - 14:30 |
Cruise
Tourism
Mr. Kevin Leong, General Manager, Asia Cruise Association
- Regional Perspective
Mr. Willam Harber, Vice-President of Market Development for Carnival Asia - Global Perspective |
14:30 - 15:30 |
Panel discussion/Q & A |
16:00 - 16:15 |
Conclusions and recommendationsRepresentative of UNWTO, Ms Sandra Carvao, Chief Communications Officer, UNWTO |
16:15 - 17:00 |
Closing CeremonyRepresentative of Malaysia, H.E. Datuk Dr. Ong Hong Peng, Secretary General, Ministry of Tourism and Culture, Malaysia |
17:00 - 17:20 | Coffee/Tea Break |
20:30 - 22:30 |
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WEDNESDAY, 23 OCTOBER 2013 |
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07:30 - 14:00 |
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Option 1: Homestay Experience Tour | |
Option 2: Melaka at its Best Tour (River Cruise & Heritage Walk) | |
THURSDAY, 24 OCTOBER 2013 |
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0:00 - 24:00 | Departure Transfers from hotels to airport |
09:30 - Assemble at Hotel Equatorial Melaka 09:45 - Depart for Spouse Programme Tour 10:00 - Destination 1: Syarikat Abdul (Antique Shop) @ Jonker Street One of the pioneers of the antique trade in Melaka, this is a warehouse of antique furniture and collectibles packed with reminiscent gramophones, dressing tables, porcelains, bracelets, chokers, cabinets and many more.
10:45 - Destination 2: San Shu Gong San Shu Gong is a local delicacy shop in Jonker Street, Melaka. You can find almost all sorts of local delicacies from dodol, sweetheart cakes (or wife cakes), black sesame biscuits, melon seed biscuits, rice bean cakes, chicken biscuits, pineapple tarts and much more. Customers can also try the famous 'durian cendol' inside this shop.
11:30 - Destination 3: Heritage Gallery @ Dataran Pahlawan Located inside the Dataran Pahlawan Megamall, a dedicated section called Heritage Gallery, sells all sorts of souvenirs such as handicrafts, traditional clothing, key chains, local food and delicacies and merchandises that reflects Melaka’s rich cultural heritage.
12:30 - Destination 4: Aeon Bandaraya Shopping Centre (Delegates may have their lunch here on own expenses) Aeon Bandaraya is a shopping centre with a build up area of approximately 1.3 million square feet. It is a complete retail centre with all sorts of shops from clothing, souvenirs, foods and beverages, bookstore, accessories, cinema and many more. 15:00 - Depart back to Hotel Equatorial, Melaka Note: Programme is subject to changes without prior notice and will be on first come first serve basis. |