• Malaysia, host of the prestigious World Tourism Conference 2013.
  • World tourism fraternity meets for World Tourism Conference in UNESCO World Heritage City, Melaka
  • Find out how game changers and pace setters have set new directions and impacted global tourism


Eminent speakers comprising of tourism ministers, corporate leaders, tourism experts and top travel professionals representing the most dynamic "movers and shakers" of the global tourism industry in recent years will share their experiences and success stories in this important conference. Represented across 5 continents, the esteemed speakers will expound the dynamism of modern tourism and the changing trends of travel. The conference will also explore the future of tourism, deliberating on the impacts and challenges that lies ahead having recorded one billion travellers in 2012.



The Conference programme will comprise of 2 days plenary discussions as well as a 1 day technical tour within the historic city of Melaka, a UNESCO World Heritage Site that was inscribed in 2008. Delegates are invited to the Welcome Dinner hosted by the Ministry of Tourism and Culture, Malaysia and a Farewell Dinner hosted by the Melaka State Government. Networking lunches and tea breaks over the 3 days conference will offer delegates the opportunity to rekindle and develop new friendships. Not forgetting spouses and accompanying partners, they get to participate in shopping trips.



Melaka, located about 150km south of Kuala Lumpur is a historic city of the Straits of Malacca, which developed over 500 years of trading and cultural exchanges between East and West in the Straits of Malacca. The influences of Asia and Europe have endowed the town with a specific multicultural heritage that is both tangible and intangible. With its government buildings, churches, squares and fortifications, Melaka demonstrates the early stages of this history originating in the 15th-century Malay sultanate and the Portuguese and Dutch periods beginning in the early 16th century.


Welcome Greetings from H.E. Datuk Dr. Ong Hong Peng, Secretary-General, Ministry of Tourism and Culture, Malaysia

Excellencies, Ladies and Gentlemen,

At the outset, allow me to bid all of you a warm welcome or "Selamat Datang" to the World Tourism Conference 2013 in Melaka, a historic city of the Straits of Malacca, a UNESCO World Heritage site inscribed in 2008.

It is indeed a great honour for Malaysia to co-host this world prestigious Conference for the third time with the World Tourism Organization (UNWTO). The World Tourism Conference 2013 with the theme "Global Tourism: Game Changers and Pace Setters" is an excellent opportunity for leaders and stakeholders of the tourism industry to discuss the latest developments, mega trends and best practices to mainstream and maximize the potential of tourism.

The tourism fraternity celebrates the vibrant growth of the tourism sector with the milestone achievement of surpassing 1 billion international tourist arrivals in 2012. Based on the UNWTO Tourism Towards 2030 study, tourist arrivals are projected to grow at an average of 3.3% per annum to reach 1.8 billion in 2030. Therefore, it is evident that the tourism industry is poised for growth. In this regard, this Conference is targeted at tapping the growth of tourism to generate income and employment in a sustainable manner. At the same time, emphasis is given to promote responsible tourism which is focused on optimizing the needs of people, profits and planet.

This year's theme is aimed at addressing the needs of the public and private sectors as well as civil societies and academia to search for "game changers" and to be "pace setters" so that the tourism industry can achieve greater heights. Toward this end, the Conference program is designed to provide fresh insights, innovative ideas and practical lessons that would be useful to public officials, entrepreneurs, CEOs, senior managers, academicians, representatives of civil societies and the media.

Join us at the Conference and be part of this exciting discussion on game changers to shape the future of tourism. Be among the team of pace setters to accelerate the growth and development of tourism.

With that, I look forward to your esteemed participation at the World Tourism Conference 2013 in Melaka.

Datuk Dr Ong Hong Peng


Ministry of Tourism and Culture,



Conference Coordinators

Mr. Mohd Akmal Abdoll Malik

Strategic Planning and International Affairs Division,

Ministry of Tourism and Culture, Malaysia

Level 13, No.2 Tower 1 Jalan P5/6 Presint 5

62200 Putrajaya

Tel : +603-8891 7402 Fax : +603-8891 7365

Email : wtc2013@motour.gov.my


Ms. Christine BREW

Senior Programme Assistant

Regional Programme for Asia and the Pacific

World Tourism Organization

Calle Capitan Haya, 42 MADRID 28020, Spain

Tel: (34-91) 5678192 Fax: (34-91) 5713733

E-mail: cbrew@untwo.org

Registration Coordinators

Government Delegates

Ms. NURUL Huda Hassan

Strategic Planning and International Affairs Division,

Ministry of Tourism and Culture, Malaysia

Level 13, No.2 Tower 1 Jalan P5/6 Presint 5

62200 Putrajaya

Tel: 603-8891 7404 Fax:603-88917365

E-mail: nurulhuda@motour.gov.my

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