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Market Development &
Resilience |
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Developing regional and domestic markets for
ecotourism, learning from the
leaders in destination positioning,
e-marketing and the evaluation of green
tourism economies in developing countries, exploring the
successful branding of destinations with
world heritage status and of commercial companies
acquiring green certification; and
analyzing how to protect the brand when crisis
strikes.
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Public & Private Sector
Partnerships |
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Successful recipes for collaborating with other
destinations and working with the industry,
sharing resources, soliciting public funding plus
the way forward for destinations enhancing
tourism competitiveness through cooperation as
well as building sustainable success through
partnerships.
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Sustainable Tourism &
Roadmaps |
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Sustainable Ecotourism embraces all segments of
the industry with guidelines and criteria that seek
to reduce environmental impacts, particularly the
use of non-renewable resources, using measurable
benchmarks, and to improve tourism’s contribution to
sustainable development and environmental
conservation. Where are we now and where are we
heading?
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Local Communities' Challenges
& Solutions |
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Reduce tourism’s negative impacts and to
increase the positive contribution of tourism
business and consumption activity to local
sustainable development. Solutions to adverse
tourism impacts are to be found in the shared
interest of local communities, tourism
businesses, and tourism consumers to maintain
the natural wealth and social heritage of the
tourist destination.
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