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ANTHONY WONG KIM HOOI
OWNER/GROUP MANAGING
DIRECTOR
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Group of
Companies
Asian
Overland Services Tours & Travel (30613-D)
AOS
Conventions & Events (249774-X)
AOS
Experiential Education Centre ((188788-A)
The
Jungle Lodge Alang Sedayu
The
Frangipani Langkawi Resort & Spa (f.k.a. Langkawi Village Resort)
PERSONAL
DETAILS
Name in Full : Wong Kim
Hooi, Anthony (PMP – Pingat Mahkota Perlis)
Date of
Birth : January 13 1956
Address
(Office) : Lot 39 & 40, Jalan Mamanda 9, Ampang Point,
68000 Ampang, Kuala Lumpur, Malaysia
Tel No
(Office) : 603-42529100
Fax No
(Office) : 603-425262550
Email
address :
anthony@asianoverland.com.my
Web-site
address : www.asianoverland.com.my
BACKGROUND OF ANTHONY WONG
Nurturing
on a passion for outdoor life and nature, Anthony Wong, Group Managing
Director of Asian Overland Services Tours & Travel embarked on a career
in the tourism industry in his teens. At an age when most youngsters
are still undecided on what to do, Anthony started off by organizing
tours for the more adventurous and nature loving travelers who were
mainly students from Australia and New Zealand, to off beaten tracks
around the country - earning himself a niche in the industry.
He was
the first person to lead a group of students between the ages of 16 to
18 to trek up Mount Tahan, the highest peak in Peninsula Malaysia,
without any accompanying teacher or guide in 1972 when there were no
trails leading up. Besides scaling most of the mountains in Malaysia,
he has scaled Mount Kinabalu, which is the highest peak in South East
Asia at 13,455 feet above sea level, thirty six times - the only
industry leader to hold such record.
Now 34
years on and minus three partners who have since left during the hard
times of the late 70s, Anthony’s leadership has made Asian Overland
Services Tours & Travel the leading inbound tour operator for Adventure,
Experiential Learning, Special Interest and Incentive Tours in the
country.
An avid
outdoor adventurer and his love for nature led him to undertake two
Eco-tourism projects in the country. One, being the Jungle Lodge Alang
Sedayu, located at the fringe of a forest reserve area which is now
being used for summer camps, team building and motivational courses and
family days, etc, conducted by his experiential and training company,
AOS Experiential Education Centre who have been operating since 1971.
The other is the “Adoption of an Iban Longhouse” in Kuching in 1992 as
it is the company’s belief to contribute to communities impacted by
tourism.
In
recognition of his efforts to promote Eco-tourism in the region, he has
awarded the Global Travel Award 1993 in London during the World Travel
Mart.
In 1990,
Anthony established AOS Conventions & Events, a destination management,
a professional conference/convention management and an event/exhibition
company, meeting clients’ demand for M.I.C.E. activities in Malaysia.
To-date, AOS has successfully managed groups from 20 to 10,000 people.
For three consecutive years from 1998 to 2000, AOS was voted as the Best
Destination Management Company (M.I.C.E.) in the Asia Pacific region.
At IMEX
2003 in Frankfurt Germany, Anthony was amongst the four recipients of
the “Academy Awards” recognized for bringing about greater awareness of
the Incentive and Meetings product within the Asia Pacific region,
particularly with developing destinations.
Anthony
is a regular speaker at both national and international conferences and
seminars on Eco-tourism and MICE and is regularly called upon for
consultation and advice.
A trainer
in the field of Experiential Training and Motivation Camp, Anthony is
regularly called upon by corporate and multinational companies to
conduct training on team building. A certified Camp Director/Counselor
himself, he has also conducted many summer camp programs for school
children, a passion he enjoys doing.
“Don’t go
where the path leads, rather go where there’s no path and leave a trail”
is his favourite motto.
SPEAKING
ASSIGNMENTS
1982
1993
-
6th
PATA Adventure & Eco-tourism Conference & Mart organized by PATA in
Pakistan
-
Australia
Incentive Association Conference organized by Australian
Incentive Association in Australia
-
Incentive Travel
Seminar organized by Sabah Tourist Guides Association in Sabah
-
Tourism & Retail Seminar organised by Asian Business Press in Kuala
Lumpur
1994
-
Tourist Guides Course for Pahang Guides Association in Kuantan
-
1st
Asian Sports Tourism Conference jointly organized by Maldo-Kaj
Communications and Asian Overland Services Tours & Travel with the
co-operation of the Ministry of Youth and Sports Malaysia and
Malaysia Sports Tourism Council
-
Travel Industry
Think-Tank organized by Asian Business Press Group Singapore in
Kuala Lumpur
-
Marketing of Agro-tourism in Malaysia Seminar organized by
Agriculture Ministry in Kuala Lumpur
-
Summer Camp Seminar organized by Malaysia Tourism Promotion Board in
Kuala Lumpur
-
Malaysian Incentive Seminar organized by Malaysia Tourism Promotion
Board in Penang
1995
-
-
Tourist Guide Course organized by MARA in Kuala Lumpur
-
7th
PATA Adventure & Eco-tourism Conference & Mart organized by PATA in
Balikpapan, Indonesia (January 15 - 18)
-
Hospitality Forum
organized by MARA Institute of Technology in
Shah
Alam (April 11 - 12)
-
Tourist Guides
Refresher’s Course organized by Langkawi Tourist
Guides Association, Langkawi (August 1 - 6)
-
3rd Langkawi Tourist Guides Training
Course organized by Institute Technology Tun Abdul Razak, Langkawi
(August 21 - 30)
-
38th
Basic Kuala Lumpur Tourist Guides Course organized by Travex
Commerce & Tourism Academy, Kuala Lumpur (August 15 – October 14)
-
Headhunter’s
Exhibition in Malmo, Sweden organized by Malmo
Museum (September 15 - November 30)
-
CAHPERD Diploma
Program – Diploma in Recreation Management 1995/1996 organized by
Malaysia Association for Physical Education,
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Sports Science and Fitness (November 8)
1996
-
International Conference on Sustainable Tourism organized by Pacific
Asian Travel Association (PATA) in Oslo (January 12)
-
Seminar on the Management and Conservation of Highland Areas in
Malaysia jointly organized by World Wildlife Fund Malaysia (WWFM)
and Institute of Environmental Studies, University Technology of
Malaysia (IKAS) in Kuala Lumpur (January 16)
1997
-
ASEAN
Tourism Conference 1997 organized by Malaysia Tourism Promotion
Board (January 7)
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8th
Biennial World Marketing Congress organized by ITM (June 24 – 27)
-
Workshop on
Ecotourism Administration and Service Delivery organized by the
Faculty of Forestry, Universiti Putra Malaysia jointly with the
Ecological Society of Malaysia, Ministry of Arts, Culture and
Tourism and the Department of Wildlife and National Parks,
Peninsular Malaysia (July 8 - 11)
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Agriculture Tourism Introduction Course organized by Universiti
Pertanian Malaysia (August 28 - 30)
1998
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Japan
Eco-Tourism Conference organized by Tourism World in Okinawa, Japan
(March 25 - 27)
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Malaysian Tourism
Challenge Challenge In The Next Millennium organized by Malaysia
Tourism Promotion Board and Selangor State Secretariat (May 18 - 19)
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Tourism Sales Mission to Japan organized by Malaysia Tourism
Promotion Board - representing Tour Agents of Malaysia (May 25 - 31)
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Enhancing Langkawi’s Green Awareness organized by Radisson Tanjung
Rhu (June 16)
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3rd
Eco-tourism Seminar organized by Japan Association of Travel Agent (JATA)
in Tokyo, Japan (July 3)
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Eco &
Agro Tourism Seminar organized by Langkawi Tourist Guide Association
(July 9)
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Introduction and
Definition on Tourism to Lecturers organized by
Taylor’s College, School of Hotel Management (July 30)
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Kelantan
International Tourism Forum ‘98 organized by Kelantan State
Government Tourists Association on the topic of “The Roles of
Eco-tourism by Private Sector” (October 3)
-
International Meetings Marketing in Asia Pacific Educational Seminar
organized by ICCA (The International Meetings Association) in Kuala
Lumpur, Malaysia (October 26)
-
SITE
Breakfast Seminar organized by SITE Malaysia Chapter in conjunction
with Incentive Travel Conventions & Meetings Asia
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(IT&CMA) ‘98 in Kuala Lumpur, Malaysia (October 27)
1999
-
PATA
European Chapters Meeting on Environment, Culture and Heritage
Sustainable Tourism in Istanbul, Turkey (June 25)
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Taylor’s College
School of Hotel Management Professional Activities
for
Diploma and Higher Diploma Students – Relationships between the
Travel Agents/Tour Operators and Hotels (July 26)
-
Interaction Seminar on Cashing In on Adventure Travel during
International Tourism Asia ’99 in Hong Kong (September 2)
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SITE
Asia/Pacific University Conference on Experiential Training in
Singapore (October 9)
-
The
National Chamber of Commerce and Industry of Malaysia Roundtable
Conference on Developing Niches in the Malaysian Tourism Industry
for Eco-tourism (October 21)
-
ICCA Asia Pacific
Educational Seminar on the meeting industry in Kuala Lumpur,
Malaysia (October 25)
-
Incentive Travel
Conventions & Meetings Asia (IT&CMA) ’99 in Kuala Lumpur on
Packaging Malaysia as an Incentive Destination conducted by SITE
Malaysia Chapter (October 26)
-
Incentive Travel Conventions & Meetings Asia (IT&CMA) ’99 in Kuala
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Lumpur on Attracting International Conferences – The Added Value
Contribution by the Global PCO (October 28)
2000
-
Asia
Pacific Meetings Industry Conference in Hong Kong on Globalization
of the Industry – Is There Still Room For The Little
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Guys?, organized by Meetings Association of Australia [Also in the
Program Advisory Committee] (March 16 – 19)
-
Perak
Tourism Convention 2000 on Tourism as a Major Industry organized by
Perak Tourist Association (April 24 2000)
-
Workshop on the
Management and Conservation of Protected Area (P.As): Administration
and Legislative Issues – Panelist for “Towards Better Planning and
Management of Protected Areas”, Kuala Lumpur, Malaysia (July 4 & 5
2000)
-
Curriculum Workshop on Bachelor of Hospitality, Tourism & Recreation
by the Faculty of Economics and Management, Universiti Putra
Malaysia (August 23 2000)
2001
-
PATA
Annual Conference 2001, Kuala Lumpur – Talk on Harnessing Nature for
Development – The Marketing Edge (April 8 2001)
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Malaysian Travel &
Tourism Conference 2001 on Tour Operators’ Perspective on New
Destinations, New Products
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Jakarta Convexindo
& Motivation Show 2001 (July 5 2001)
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Pan Pacific Hotel
Kuala Lumpur 1st Business Procurement Seminar (July 12
2001)
-
International Eco-tourism Congress 2001, Fukushima, Japan (September
14 – 17 2001)
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The Business of
Events: A Professional Approach, Kuala Lumpur, Malaysia organized by
ICCA Asia Pacific Chapter (October 19 – 20)
2002
-
International Eco-tourism Colloquium 2002, Kuching, Sarawak,
Malaysia (January 17 – 18)
-
Round Table
Discussion on the Future of Tourism and Recreational Development in
the District of Kuala Langat, Selangor Darul Ehsan (panelist of
advisor) (March 16)
-
ICCA/SMTAC
Training Course for Meetings Professionals, Shanghai, China (March
22 – 23)
-
Panel
Discussion on Expanding State Role in Sports Events in
-
National Conference on Sports Tourism “Destination
Malaysia-Formulating Strategies & Action Plans for Sustainable
Growth”, organized by Asian Strategy & Leadership Institute, Kuala
Lumpur, Malaysia (June 4)
-
Sustainable Development Eco-tourism Business Opportunities 2002
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Conference on the topic of Investing in Nature & Environment for
Eco-tourism Development, organized by The Business Environment
Council, Hong Kong (June 5)
-
The 3rd
MICE Seminar – Professionalism in the Meetings Industry, organized
by ICCA Asia Pacific Chapter, Jakarta, Indonesia (June 7 – 8)
-
Hosting the World
2002, International Conference on Hospitality, Tourism and Leisure
on the topics of Eco-tourism and Event Tourism, organized by Edith
Cowan University at Kuala Lumpur, Malaysia (July 10)
-
A Mission to MICE,
organized by PATA Vietnam Chapter in Hanoi, Vietnam (July 30)
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Tourism Forum
2002: Reflection and New Dimensions in the Penang Tourism Industry,
Penang, Malaysia (October 9)
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SATM
Forum: How To Do Business with Asia, South Africa (Johannesburg &
Cape Town) (October 14 & 16)
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ICCA Seminar:
Winning International Association Business, Bangkok Thailand
(October 20 – 23)
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Panelist on the
topic “Whither the State and Shape of the MICE Business”, organized
by IT&CMA in Bangkok Thailand (October 23)
-
Seminar on The
Power and Challenges of Special Events, organized by IT&CMA in
Bangkok Thailand (October 24)
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02-EV-GE-WSP-10:
Workshop on GP and Eco-tourism – International Eco-tourism
Conference, Okinawa, Japan (November 27 – December 1)
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PATA Vietnam
Chapter MICE Seminar, Ho Chi Minh City, Vietnam (December 10 – 11)
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Tourism Malaysia
Kuching Seminar on Creative Tour Packaging and Marketing, Kuching,
Sarawak, Malaysia (December 17)
2003
-
Presentation on MICE to Medan, Indonesia Mega Familiarization Group,
Kuala Lumpur, Malaysia (February 7)
-
MICE Seminar
organized by Sarawak Development Institute “Setting the Mousetrap”,
Kuching, Malaysia (February 25 – 26)
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8th
Mekong Tourism Forum, Hanoi, Vietnam (March 29 – 30)
-
ICCA Seminar: The
Business of Conventions & Exhibitions, organized
by
Jakarta Convention Bureau, IH&RA and ICCA Asia Pacific Chapter,
Jakarta, Indonesia (June 6 – 7)
-
Breakfast Talk at
Convexindo & Motivation Show 2003, organized by Jakarta Convention
Bureau, Indonesia (June 10)
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Competitive
Pricing Strategies, organized by Knowledge Group of Companies, Kuala
Lumpur, Malaysia (June 16)
-
ICCA MICE
Professional Development Program: Meetings Business: Professionalism
and Potential, Sri Lanka (June 19 – 21)
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Melaka International Tourism Show: Conference on Heritage and Health
Tourism, Melaka, Malaysia (June 27)
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4th
Regional ICCRM, Auckland, New Zealand (August 7 – 9)
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Convention & Expo
Summit, Hong Kong, organized by School of Hotel & Tourism of Hong
Kong Polytechnic University (August 29 –31)
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Growing Your MICE
Business Seminar, organised by Taiwan Convention & Exhibition
Association, Taiwan (September 25 – 27)
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IMT-GT
International Conference on Eco-tourism: Issues and Challenges on
the topic Marketing and Selling Eco-tourism Products: Challenges
Faced by Tour Operator, organised by Universiti Utara Malaysia
Faculty of Tourism, Hospitality and Environmental Management, Kedah,
Malaysia (October 12 – 14)
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ICCA General
Assembly and Congress on topics “How to Run Meetings with Foreign
Currency’, “Networking and Marketing in the Asia Pacific Region” and
“Building Long Term Client Relationships”, Busan, Korea (October 27
& 28)
-
A talk on
Adventures with Nature in Malaysia, organised by Tourism Malaysia,
Kuala Lumpur, Malaysia (December 8)
2004
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Interexpo 2004 on the topic Current Situation and Future Development
of the Global Conference Industry, Shanghai, China
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(January 7 – 9)
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Malaysia Airlines
MICE Seminar – Synergizing Partnerships in Malaysia on the topic
“Case Study: Demand and Criteria in bidding for large world events”,
Kuala Lumpur, Malaysia (April 29)
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Executive Masterclass, Kuala Lumpur, Malaysia (June 14 – 19)
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ICCA Macau
Seminar: Expanding and Excellence in the Meetings
Industry, Macau (August 11 – 12)
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ICCA/ICPB
Workshop Programme, New Delhi, India (August 26 – 29)
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Workshop: All You Need To Know About Middle East Outbound, Bangkok,
Thailand (September 24)
2004
2005
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The
Executive Masterclass 2005, Kuala Lumpur, Malaysia (May 16 – 21)
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The Benefits of
Bringing your International Association Conference to Town,
organised by Kuala Lumpur Convention Center, Kuala Lumpur, Malaysia
(May 19)
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3rd
Asia-Pacific CHRIE Conference 2005, Kuala Lumpur, Malaysia (May 27)
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ICCA – SLCB MICE
Professional Development Programme, Colombo, Sri Lanka (June 22 –
26)
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Malaysia Airlines
Golden Holidays & Central Marketing Agents Dialogue Session on the
topic “Selling Malaysia”, Kuala Lumpur, Malaysia (September 29)
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Asian Productivity
Organisation: Study Mission on Event Management, Tourism and
Productivity, Kuala Lumpur, Malaysia (November 21 – 24)
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Malaysia Airlines
MICE Training, Kuala Lumpur, Malaysia (December 6 – 8)
2006
-
Seminar “Visit Malaysia Year 2007”, organized by Terengganu State
Tourism Action Council (April 9)
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China – ASEAN Expo
Summit for International Cooperation (April 12)
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ICCA/MGTO
Workshop, organized by Macau Government Tourist Office (April 19)
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The Executive
Masterclass, Bangkok, Thailand (May 15 – 20)
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ICCA Youth Forum
during AIME, Melbourne, Australia (June 4)
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Managing the
Financial Aspects – Making it Possible to Bring your International
Association Congress to Kuala Lumpur, organized by Kuala Lumpur
Convention Centre, Malaysia (June 15)
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7th
Rotaract Alumni Reunion – Guest speaker session, organized by Rotary
Club Malaysia (June 17)
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Symposium on
Marketing Strategy for Middle East Countries, organized by
Department of Culture and Tourism, Republic of Indonesia (June 28)
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Crowne Plaza
Mutiara Kuala Lumpur Second Review Quarter Meeting (July 5)
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Inaugural East
Asia Small & Medium Enterprise Business Forum 2006 in conjunction
with The Global SMES 2006 Exhibition (August 24), organized by SME
International Malaysia, Kuala Lumpur, Malaysia
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Middle East
Outbound – An Update in conjunction with PATA Travel Mart, Hong Kong
(September 14)
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