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Group of Companies

Asian Overland Services Tours & Travel (30613-D)

AOS Conventions & Events (249774-X)

AOS Experiential Education Centre ((188788-A)

The Jungle Lodge Alang Sedayu

The Frangipani Langkawi Resort & Spa (f.k.a. Langkawi Village Resort)



Name in Full           :        Wong Kim Hooi, Anthony (PMP – Pingat Mahkota Perlis)

Date of Birth          :        January 13 1956

Address (Office)     :        Lot 39 & 40, Jalan Mamanda 9, Ampang Point,

                                       68000 Ampang, Kuala Lumpur, Malaysia

Tel No (Office)       :        603-42529100

Fax No (Office)       :        603-425262550

Email address         :        anthony@asianoverland.com.my

Web-site address    :        www.asianoverland.com.my




Nurturing on a passion for outdoor life and nature, Anthony Wong, Group Managing Director of Asian Overland Services Tours & Travel embarked on a career in the tourism industry in his teens.  At an age when most youngsters are still undecided on what to do, Anthony started off by organizing tours for the more adventurous and nature loving travelers who were mainly students from Australia and New Zealand, to off beaten tracks around the country - earning himself a niche in the industry. 


He was the first person to lead a group of students between the ages of 16 to 18 to trek up Mount Tahan, the highest peak in Peninsula Malaysia, without any accompanying teacher or guide in 1972 when there were no trails leading up.  Besides scaling most of the mountains in Malaysia, he has scaled Mount Kinabalu, which is the highest peak in South East Asia at 13,455 feet above sea level, thirty six times - the only industry leader to hold such record.


Now 34 years on and minus three partners who have since left during the hard times of the late 70s, Anthony’s leadership has made Asian Overland Services Tours & Travel the leading inbound tour operator for Adventure, Experiential Learning, Special Interest and Incentive Tours in the country.


An avid outdoor adventurer and his love for nature led him to undertake two Eco-tourism projects in the country.  One, being the Jungle Lodge Alang Sedayu, located at the fringe of a forest reserve area which is now being used for summer camps, team building and motivational courses and family days, etc, conducted by his experiential and training company, AOS Experiential Education Centre who have been operating since 1971.  The other is the “Adoption of an Iban Longhouse” in Kuching in 1992 as it is the company’s belief to contribute to communities impacted by tourism.


In recognition of his efforts to promote Eco-tourism in the region, he has awarded the Global Travel Award 1993 in London during the World Travel Mart.


In 1990, Anthony established AOS Conventions & Events, a destination management, a professional conference/convention management and an event/exhibition company, meeting clients’ demand for M.I.C.E. activities in Malaysia.  To-date, AOS has successfully managed groups from 20 to 10,000 people.  For three consecutive years from 1998 to 2000, AOS was voted as the Best Destination Management Company (M.I.C.E.) in the Asia Pacific region.


At IMEX 2003 in Frankfurt Germany, Anthony was amongst the four recipients of the “Academy Awards” recognized for bringing about greater awareness of the Incentive and Meetings product within the Asia Pacific region, particularly with developing destinations.


Anthony is a regular speaker at both national and international conferences and seminars on Eco-tourism and MICE and is regularly called upon for consultation and advice.


A trainer in the field of Experiential Training and Motivation Camp, Anthony is regularly called upon by corporate and multinational companies to conduct training on team building.  A certified Camp Director/Counselor himself, he has also conducted many summer camp programs for school children, a passion he enjoys doing.


“Don’t go where the path leads, rather go where there’s no path and leave a trail” is his favourite motto.





  • Introduction to Tourism Course organized by National Productivity Centre (NPC)         



  • 6th PATA Adventure & Eco-tourism Conference & Mart organized by PATA in Pakistan

  • Australia Incentive Association Conference organized by Australian Incentive Association in Australia

  • Incentive Travel Seminar organized by Sabah Tourist Guides Association in Sabah

  • Tourism & Retail Seminar organised by Asian Business Press in Kuala Lumpur



  • Tourist Guides Course for Pahang Guides Association in Kuantan

  • 1st Asian Sports Tourism Conference jointly organized by Maldo-Kaj Communications and Asian Overland Services Tours & Travel with the co-operation of the Ministry of Youth and Sports Malaysia and Malaysia Sports Tourism Council 

  • Travel Industry Think-Tank organized by Asian Business Press Group Singapore in Kuala Lumpur

  • Marketing of Agro-tourism in Malaysia Seminar organized by Agriculture Ministry in Kuala Lumpur

  • Summer Camp Seminar organized by Malaysia Tourism Promotion Board in Kuala Lumpur

  • Malaysian Incentive Seminar organized by Malaysia Tourism Promotion Board in Penang


1995  -       

  • Tourist Guide Course organized by MARA in Kuala Lumpur

  • 7th PATA Adventure & Eco-tourism Conference & Mart organized by PATA in Balikpapan, Indonesia (January 15 - 18)

  • Hospitality Forum organized by MARA Institute of Technology in Shah Alam (April 11 - 12)

  • Tourist Guides Refresher’s Course organized by Langkawi Tourist Guides Association, Langkawi (August 1 - 6)

  • 3rd Langkawi Tourist Guides Training Course organized by Institute Technology Tun Abdul Razak, Langkawi (August 21 - 30)

  • 38th Basic Kuala Lumpur Tourist Guides Course organized by Travex Commerce & Tourism Academy, Kuala Lumpur (August 15 – October 14)

  • Headhunter’s Exhibition in Malmo, Sweden organized by Malmo Museum (September 15 - November 30)

  • CAHPERD Diploma Program – Diploma in Recreation Management 1995/1996 organized by Malaysia Association for Physical Education,

  • Sports Science and Fitness (November 8)



  • International Conference on Sustainable Tourism organized by Pacific Asian Travel Association (PATA) in Oslo (January 12)

  • Seminar on the Management and Conservation of Highland Areas in Malaysia jointly organized by World Wildlife Fund Malaysia (WWFM) and Institute of Environmental Studies, University Technology of Malaysia (IKAS) in Kuala Lumpur (January 16)



  • ASEAN Tourism Conference 1997 organized by Malaysia Tourism Promotion Board (January 7)

  • 8th Biennial World Marketing Congress organized by ITM (June 24 – 27)

  • Workshop on Ecotourism Administration and Service Delivery organized by the Faculty of Forestry, Universiti Putra Malaysia jointly with the Ecological Society of Malaysia, Ministry of Arts, Culture and Tourism and the Department of Wildlife and National Parks, Peninsular Malaysia (July 8 - 11)

  • Agriculture Tourism Introduction Course organized by Universiti Pertanian Malaysia (August 28 - 30)



  • Japan Eco-Tourism Conference organized by Tourism World in Okinawa, Japan (March 25 - 27)

  • Malaysian Tourism Challenge Challenge In The Next Millennium organized by Malaysia Tourism Promotion Board and Selangor State Secretariat (May 18 - 19)

  • Tourism Sales Mission to Japan organized by Malaysia Tourism Promotion Board - representing Tour Agents of Malaysia (May 25 - 31)

  • Enhancing Langkawi’s Green Awareness organized by Radisson Tanjung Rhu (June 16)

  • 3rd Eco-tourism Seminar organized by Japan Association of Travel Agent (JATA) in Tokyo, Japan (July 3)

  • Eco & Agro Tourism Seminar organized by Langkawi Tourist Guide Association (July 9) 

  • Introduction and Definition on Tourism to Lecturers organized by Taylor’s College, School of Hotel Management (July 30)

  • Kelantan International Tourism Forum ‘98 organized by Kelantan State Government Tourists Association on the topic of “The Roles of Eco-tourism by Private Sector” (October 3)

  • International Meetings Marketing in Asia Pacific Educational Seminar organized by ICCA (The International Meetings Association) in Kuala Lumpur, Malaysia (October 26)

  • SITE Breakfast Seminar organized by SITE Malaysia Chapter in conjunction with Incentive Travel Conventions & Meetings Asia

  • (IT&CMA) ‘98 in Kuala Lumpur, Malaysia (October 27)



  • PATA European Chapters Meeting on Environment, Culture and Heritage Sustainable Tourism in Istanbul, Turkey (June 25)

  • Taylor’s College School of Hotel Management Professional Activities for Diploma and Higher Diploma Students – Relationships between the Travel Agents/Tour Operators and Hotels (July 26)

  • Interaction Seminar on Cashing In on Adventure Travel during International Tourism Asia ’99 in Hong Kong (September 2)

  • SITE Asia/Pacific University Conference on Experiential Training in Singapore (October 9)

  • The National Chamber of Commerce and Industry of Malaysia Roundtable Conference on Developing Niches in the Malaysian Tourism Industry for Eco-tourism (October 21)

  • ICCA Asia Pacific Educational Seminar on the meeting industry in Kuala Lumpur, Malaysia (October 25) 

  • Incentive Travel Conventions & Meetings Asia (IT&CMA) ’99 in Kuala Lumpur on Packaging Malaysia as an Incentive Destination conducted by SITE Malaysia Chapter (October 26)

  • Incentive Travel Conventions & Meetings Asia (IT&CMA) ’99 in Kuala

  • Lumpur on Attracting International Conferences – The Added Value Contribution by the Global PCO (October 28)



  • Asia Pacific Meetings Industry Conference in Hong Kong on Globalization of the Industry – Is There Still Room For The Little

  • Guys?, organized by Meetings Association of Australia [Also in the Program Advisory Committee] (March 16 – 19)

  • Perak Tourism Convention 2000 on Tourism as a Major Industry organized by Perak Tourist Association (April 24 2000)

  • Workshop on the Management and Conservation of Protected Area (P.As): Administration and Legislative Issues – Panelist for “Towards Better Planning and Management of Protected Areas”, Kuala Lumpur, Malaysia (July 4 & 5 2000)

  • Curriculum Workshop on Bachelor of Hospitality, Tourism & Recreation by the Faculty of Economics and Management, Universiti Putra Malaysia (August 23 2000)



  • PATA Annual Conference 2001, Kuala Lumpur – Talk on Harnessing Nature for Development – The Marketing Edge (April 8 2001)

  • Malaysian Travel & Tourism Conference 2001 on Tour Operators’ Perspective on New Destinations, New Products

  • Jakarta Convexindo & Motivation Show 2001 (July 5 2001)

  • Pan Pacific Hotel Kuala Lumpur 1st Business Procurement Seminar (July 12 2001)

  • International Eco-tourism Congress 2001, Fukushima, Japan (September 14 – 17 2001)

  • The Business of Events: A Professional Approach, Kuala Lumpur, Malaysia organized by ICCA Asia Pacific Chapter (October 19 – 20)



  • International Eco-tourism Colloquium 2002, Kuching, Sarawak, Malaysia (January 17 – 18)

  • Round Table Discussion on the Future of Tourism and Recreational Development in the District of Kuala Langat, Selangor Darul Ehsan (panelist of advisor) (March 16)

  • ICCA/SMTAC Training Course for Meetings Professionals, Shanghai, China (March 22 – 23)

  • Panel Discussion on Expanding State Role in Sports Events in

  • National Conference on Sports Tourism “Destination Malaysia-Formulating Strategies & Action Plans for Sustainable Growth”, organized by Asian Strategy & Leadership Institute, Kuala Lumpur, Malaysia (June 4)

  • Sustainable Development Eco-tourism Business Opportunities 2002

  • Conference on the topic of Investing in Nature & Environment for Eco-tourism Development, organized by The Business Environment Council, Hong Kong (June 5)

  • The 3rd MICE Seminar – Professionalism in the Meetings Industry, organized by ICCA Asia Pacific Chapter, Jakarta, Indonesia (June 7 – 8)

  • Hosting the World 2002, International Conference on Hospitality, Tourism and Leisure on the topics of Eco-tourism and Event Tourism, organized by Edith Cowan University at Kuala Lumpur, Malaysia (July 10)

  • A Mission to MICE, organized by PATA Vietnam Chapter in Hanoi, Vietnam (July 30)

  • Tourism Forum 2002: Reflection and New Dimensions in the Penang Tourism Industry, Penang, Malaysia (October 9)

  • SATM Forum: How To Do Business with Asia, South Africa (Johannesburg & Cape Town) (October 14 & 16)

  • ICCA Seminar: Winning International Association Business, Bangkok Thailand (October 20 – 23)

  • Panelist on the topic “Whither the State and Shape of the MICE Business”, organized by IT&CMA in Bangkok Thailand (October 23)

  • Seminar on The Power and Challenges of Special Events, organized by IT&CMA in Bangkok Thailand (October 24)

  • 02-EV-GE-WSP-10: Workshop on GP and Eco-tourism – International Eco-tourism Conference, Okinawa, Japan (November 27 – December 1)

  • PATA Vietnam Chapter MICE Seminar, Ho Chi Minh City, Vietnam (December 10 – 11)

  • Tourism Malaysia Kuching Seminar on Creative Tour Packaging and Marketing, Kuching, Sarawak, Malaysia (December 17)



  • Presentation on MICE to Medan, Indonesia Mega Familiarization Group, Kuala Lumpur, Malaysia (February 7)

  • MICE Seminar organized by Sarawak Development Institute “Setting the Mousetrap”, Kuching, Malaysia (February 25 – 26)

  • 8th Mekong Tourism Forum, Hanoi, Vietnam (March 29 – 30)

  • ICCA Seminar: The Business of Conventions & Exhibitions, organized by Jakarta Convention Bureau, IH&RA and ICCA Asia Pacific Chapter, Jakarta, Indonesia (June 6 – 7)

  • Breakfast Talk at Convexindo & Motivation Show 2003, organized by Jakarta Convention Bureau, Indonesia (June 10)

  • Competitive Pricing Strategies, organized by Knowledge Group of Companies, Kuala Lumpur, Malaysia (June 16)

  • ICCA MICE Professional Development Program: Meetings Business: Professionalism and Potential, Sri Lanka (June 19 – 21)

  • Melaka International Tourism Show: Conference on Heritage and Health Tourism, Melaka, Malaysia (June 27)

  • 4th Regional ICCRM, Auckland, New Zealand (August 7 – 9)

  • Convention & Expo Summit, Hong Kong, organized by School of Hotel & Tourism of Hong Kong Polytechnic University (August 29 –31)

  • Growing Your MICE Business Seminar, organised by Taiwan Convention & Exhibition Association, Taiwan (September 25 – 27)

  • IMT-GT International Conference on Eco-tourism: Issues and Challenges on the topic Marketing and Selling Eco-tourism Products: Challenges Faced by Tour Operator, organised by Universiti Utara Malaysia Faculty of Tourism, Hospitality and Environmental Management, Kedah, Malaysia (October 12 – 14)

  • ICCA General Assembly and Congress on topics “How to Run Meetings with Foreign Currency’, “Networking and Marketing in the Asia Pacific Region” and “Building Long Term Client Relationships”, Busan, Korea (October 27 & 28)

  • A talk on Adventures with Nature in Malaysia, organised by Tourism Malaysia, Kuala Lumpur, Malaysia (December 8)



  • Interexpo 2004 on the topic Current Situation and Future Development of the Global Conference Industry, Shanghai, China

  • (January 7 – 9)

  • Malaysia Airlines MICE Seminar – Synergizing Partnerships in Malaysia on the topic “Case Study: Demand and Criteria in bidding for large world events”, Kuala Lumpur, Malaysia (April 29)

  • Executive Masterclass, Kuala Lumpur, Malaysia (June 14 – 19)

  • ICCA Macau Seminar: Expanding and Excellence in the Meetings Industry, Macau (August 11 – 12)

  • ICCA/ICPB Workshop Programme, New Delhi, India (August 26 – 29)

  • Workshop: All You Need To Know About Middle East Outbound, Bangkok, Thailand (September 24)



  • ICCA General Assembly and Congress, Cape Town, South Africa (October 24 – 27)



  • The Executive Masterclass 2005, Kuala Lumpur, Malaysia (May 16 – 21)

  • The Benefits of Bringing your International Association Conference to Town, organised by Kuala Lumpur Convention Center, Kuala Lumpur, Malaysia (May 19)

  • 3rd Asia-Pacific CHRIE Conference 2005, Kuala Lumpur, Malaysia (May 27)

  • ICCA – SLCB MICE Professional Development Programme, Colombo, Sri Lanka (June 22 – 26)

  • Malaysia Airlines Golden Holidays & Central Marketing Agents Dialogue Session on the topic “Selling Malaysia”, Kuala Lumpur, Malaysia (September 29)

  • Asian Productivity Organisation: Study Mission on Event Management, Tourism and Productivity, Kuala Lumpur, Malaysia (November 21 – 24)

  • Malaysia Airlines MICE Training, Kuala Lumpur, Malaysia (December 6 – 8)



  • Seminar “Visit Malaysia Year 2007”, organized by Terengganu State Tourism Action Council (April 9)

  • China – ASEAN Expo Summit for International Cooperation (April 12)

  • ICCA/MGTO Workshop, organized by Macau Government Tourist Office (April 19)

  • The Executive Masterclass, Bangkok, Thailand (May 15 – 20)

  • ICCA Youth Forum during AIME, Melbourne, Australia (June 4)

  • Managing the Financial Aspects – Making it Possible to Bring your International Association Congress to Kuala Lumpur, organized by Kuala Lumpur Convention Centre, Malaysia (June 15)

  • 7th Rotaract Alumni Reunion – Guest speaker session, organized by Rotary Club Malaysia (June 17)

  • Symposium on Marketing Strategy for Middle East Countries, organized by Department of Culture and Tourism, Republic of Indonesia (June 28)

  • Crowne Plaza Mutiara Kuala Lumpur Second Review Quarter Meeting (July 5)

  • Inaugural East Asia Small & Medium Enterprise Business Forum 2006 in conjunction with The Global SMES 2006 Exhibition (August 24), organized by SME International Malaysia, Kuala Lumpur, Malaysia

  • Middle East Outbound – An Update in conjunction with PATA Travel Mart, Hong Kong (September 14)