Tuesday, 4 September 2018
Arrival of International Delegates
Wednesday, 5 September 2018
For the Tour Programme, please click here
at Western China International Expo City, Chengdu,
88 Fuzhou Rd. East, Tianfu New District, Chengdu, China
Charting A Roadmap for Sustainable Development of Food Tourism Destinations in Asia Pacific
第一节：关于食品和美食旅游的全球倡议
Perspectives and Reports from China Outbound Tourism Research Institute (COTRI)
and United Nations World Tourism Organisation (UNWTO)
The global tourism expenditure is estimated to be USD1.3 trillion annually and tourists are reckoned to spend 25% to 30% of their travel budget on food in destinations where they stay. There are huge opportunities to use food resources to develop tourism destination’s appeal. This session will prepare tourism leaders, hoteliers, restauranteurs, chefs and local authorities in Asia Pacific, important global insights into food and gastronomy tourism’s foreseeable challenges and opportunities.
China Outbound Market: Current Trends and Opportunities
• Mr Choon Loong, Lee, Regional Vice President (East Asia & the Pacific), UN World Tourism Organisation Affiliates Board, Spain(Website)
UNWTO Global Reports on Food Tourism
Wolfgang Georg Arlt教授，德国中国出境旅游研究所（COTRI）创始人兼董事
中国出境市场：当前趋势与机遇
西班牙联合国世界旅游组织附属委员会区域副总裁（东亚及太平洋）Lee Choon Loong先生
UNWTO全球食品旅游报告
第二节：了解食品旅游：社会文化和食品文化的本质
Delivering Authentic Food Experiences: Sense of People, Place and Produce
From farmers to chefs and hotel managers and tourists, the meaning of food tourism changes along the gastronomy
value chain. Socio-cultural motivations and developmental initiatives invariably differ by locations, climate,
agricultural produce, heritage and traditions. International travellers seek experiences that are authentic,
engaging and memorable. This session’s discussions will explore the trends in authentic food experiences,
rural development initiatives and creative settings that underpin a sustainable food tourism value chain
from “farmer to tourist”.
FICO: The World's Largest Agri-Food Park: A Success Story'
• Mr. Liu Yuan, Managing Director of Epica Smart Tourism Planning and Development Institute, China (Website)
• Prof. Dr. Amran Hamzah, Head of Tourism Planning & Research Group (TPRG), University of Technology, Malaysia
Food Tourism in Cameron Highlands, Malaysia: Adding Value Through Clustering
• Mr Chen Yuanwen, Deputy Secretary, Shandong Tourist Hotel Association, China(Website)
Development of Lu Cuisine Culture and Food Tourism in Shandong
意大利博洛尼亚FICO Eataly World董事总经理Sara Liparesi女士
FICO：世界上最大的农业食品园：一个成功的故事'
刘源 景程（湖南）智旅规划设计研究院 院长
马来西亚科技大学旅游规划与研究组（TPRG）主任Amran Hamzah博士教授
马来西亚金马仑高原的食品旅游：通过聚类增加价值
山东省旅游饭店协会,陈远文
山东省旅游饭店协会副秘书长
第三节：食品旅游目的地：从希望到灵感
UNESCO Creative Cities of Gastronomy: Oceans of Resources, Waves of Opportunities
“The finest food destinations offer dynamite dining punctuated by a little je ne sais quoi (an appealing quality that cannot be described easily), something that makes them more than just a great culinary experience... they're an amazing adventure, forever etched in our memories”, the Food Network reported. While traditional historical and cultural sites remain the central appeal of cultural tourists, would intangible food culture be the next cultural inspiration for tourists? This session sets the scene for insights into what’s new and what’s next for food tourism destinations and communities. Listen and take away real inspiring stories of exemplary leadership, game changing initiatives and bold successes.
• Ms. Federica Cortezzi, Project Leader-Asia & Israel, Emilia Romagna Region Tourist Board, Italy + Video (3min) (Website)
VIA EMILIA Food Experience: The Italian Lifestyle
• Ms Li Ruixia, Deputy Magistrate of Dong’an Country, Hunan Province, China(Website)
Hunan's Food Culture: Thousand Years Soul of Xiang Cuisine, Product of Dongan Chicken
• Ms Carol Hay, Director of Marketing UK Europe, Caribbean Tourism Organisation, United Kingdom(Website)
The Caribbean - A World Class Food Tourism Destination
Federica Cortezzi女士，意大利艾米利亚罗马涅地区旅游局亚洲和以色列项目负责人
威盛EMILIA食品体验：意大利生活方式
湖南省东安县人民政府副县长,李瑞霞
千年湘菜魂 一品东安鸡
Carol Hay女士，英国加勒比旅游组织英国欧洲市场营销总监
加勒比海 - 世界级的美食旅游目的地
第四节：最佳营销实践：“吸引买家的情绪和感官
Embracing Sustainability, Innovation and Technology
The session will explore a wide range of latest marketing tools, big data analysis, latest social media ideas
and hottest mobile applications that have transformed unpretentious food outlets to profitable food tourism
businesses as well as quiet townships to sustainable food tourism clusters. In order to achieve meaningful
results for the tourism industry, there is a need to leverage on immersive branding and experiences,
innovative technology and marketing campaigns as well as smart mobile applications to elevate food tourism
and gastronomy in destinations rich in food agriculture and culture.
• Mr Jordan Porter, Entrepreneur and Chief Experience Officer, Chengdu Food Tours, China(Website)
Food Is Never Just Food
• Ms. Joans Deng Hui, General Manager, Hunan Zhongshi Brothers Tourism Culture Development Co. Ltd, China
How To Organise A Food Tourism Festival in China
加拿大成都美食之旅企业家兼首席体验官Jordan Porter先生
食物永远不仅仅是食物
湖南中视兄弟旅游文化发展有限责任公司总经理, 邓惠
从“体验型消费”谈如何在中国举办美食节
Presentation of Roadmap for Sustainable Development of Food Destinations in Asia Pacific
Friday, 7 September 2017
