Tourism Destination Management Consultancy

The term "destination" refers broadly to an area where tourism is a relatively important activity and where the economy may be significantly influenced by tourism revenues. Destination management is complicated by the fact that a single, recognizable destination may include several municipalities, provinces, or other government entities - in island environments it may be the entire country.

The needs, expectations and anticipated benefits of tourism vary greatly from one destination to the next, and there is certainly no "one size fits all" approach to destination management. As local communities living in regions with tourism potential develop a vision for what kind of tourism they want to facilitate, a comprehensive planning framework.

Tourism Destination Development Consultancy

DISCOVERYMICE plays the role of advisory-consultant or implementation-consultant for destinations specialising in developing road maps to re-vitalise a destination through various development, communications and promotional programs and activities involving the stakeholders in the destination. Participating governance structures are led by local authorities, with the involvement of local NGOs, community and indigenous representatives, academia, and local chambers of commerce. Our objective-oriented tourism programs include destination branding, tourism indicators and accounting, community-based tourism confronting rural poverty and sustainable development for tourism.

We have successfully developed many very successful long-term relationships with businesses and national tourism offices across the region. Our participation in all major regional events as hosted invitees in PATA, ATF, ITCMA, SLGSA, ITE-HCMC, KCF and many others. Some of the projects supported by Discovery are the Malaysian International Travel Marts, Asia Pacific Ecotourism Conference, Asia Pacific Tourism Carnival, MATTA e-Business Conferences and others.

With over 20 years experience in the travel and hospitality business, the team at DISCOVERYMICE provides support and expertise in:

• International networking and sponsorship

• Travel technology support and distribution

• Sustainable tourism destination and product development

• Trade education and awareness

• Capacity building for developing and least developed destinations