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DISCOVERYMICE SDN
BHD is an international consultancy focused
in producing and planning international
meetings, global conferences and events in the
Asia Pacific region. Established in 2004, we are
firmly committed to implement new and innovative
solutions in development of vibrant tourism
nations. Through global conferences and
information technology, we bring about new
changing tourism policies that has impact on
sustainable tourism development, natural and
cultural conservation as well as responsible
tourism through capacity building and education.
DISCOVERYMICE's
broad and in-depth expertise involves both
private and public sectors. As such we are
uniquely competent to bring forth an appropriate
mix of skills, expertise and experience,
allowing us to act as a bridge between
Governments, companies, academia and NGOs in
respect of joint collaboration/ventures as well
as private/public sector partnerships.
Our consultancy and
collaboration spans across the Asia Pacific
region including the Greater Mekong Sub-region
and the Indonesia-Malaysia-Thailand Growth
Triangle (IMT-GT).

Lee Choon Loong
President/Chief Executive Officer
leechoonloong@discoverymice.com
Our Specialisation :

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Rural and Community-Based Tourism
Consultancy |
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Cambodia - Community-Based Rural
Alliance (COBRA) Programme
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Malaysia - Rural Village Economic
Development Programme
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Malaysia - East Coast Economic
Region (ECER) - Business Consultant
for Homestays
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Malaysia Rail Tourism Programme for
Ministry of Tourism -"Malaysia Rail
Explorer" -www.MalaysiaRailExplorer.com
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Expert Input for Perak State
Strategic Tourism Plan
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Tourism &
Information Communications Technology |
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DynamicPackages - A web-based dynamic
booking engine for airlines, hotels,
wholesalers and tour operators. It is
especially suited for small and medium
size enterprises due to its ease of use,
affordability and proven 8 year record
in the market.
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Berjaya Vacation Club
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Berjaya Air
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Genting Group
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World Tourism Conferences
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Discovery Travel & Cuisine Sdn Bhd
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Ministry of Tourism, Malaysia
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Global Partners
and International Community
In view of the nature of our work, trust and
confidentiality are of paramount importance to
us and our partners. Therefore, except for
public-domain projects for Governments and
international funding agencies, we do not
advertise or otherwise publicise the names of
our partners and projects. We are however able
to provide partner and project references where
appropriate.
Our clients range from national governments,
state governments, provincial and district
authorities to tourism NGOs and associations.
Our clients in the private sector includes
airlines, tour wholesalers, travel agencies and
hotels in the Asia Pacific region.
We are receptive towards any tourism projects
that offers challenges to create a lasting and
positive impact on the people and the tourism
industry. Our philosophy is to take a leadership
role in advocating innovative and
transformational
policies that makes a difference to local
communities and economies.
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